Okay, die cutting, it sounds like the name of a death metal band. The term, however, refers to the procedure needed for cutting label materials into the shapes required for a designated label design. The term “die,” in this case refers to the specialized piece of metal that performs the cutting. The dies, as you might have assumed, come in their own specific shapes. Typically, these die shapes are circular or rectangular, but trust us when we say there are myriad shapes available for your needs.